RIA & Wealth Management · Sell-Side Advisory

Selling Your RIA or Wealth Management Firm

A confidential, advisor-run process that protects your clients, your team, and your value through the transition. Understand the 2026 buyer landscape, how fee-only firms are valued, and how a competitive process beats a single inbound offer.

Inquiries are strictly confidential — no public listing of your firm.

$1B+
Transaction value closed
100%
Success-fee model
$0
Upfront fees
Confidential
Client-protected process
Why an advisor, not a listing

An inbound offer is not a market

Most RIA owners field an unsolicited approach from a consolidator long before they ever run a process. One offer is not a market — and selling an RIA carries client, custodial, and regulatory mechanics a listing site never addresses.

A single inbound offer
An Ad Astra sell-side process
Buyer pool
The one consolidator that called you
Multiple qualified acquirers approached under NDA
Pricing dynamic
Their number, take it or leave it
Competitive tension across platforms, banks, and large RIAs
Client protection
Fit and transition assumed, not vetted
Cultural and custodial fit screened before clients ever hear of it
Deal structure
Standard template terms
Cash, earnout, rollover, and retention negotiated for you
Outcome
Priced to the buyer's advantage
Priced to what your growth and fee-only story commands
What is it worth?

9x – 15x adjusted EBITDA

the 2025 median RIA deal closed at 11.6x; a $500M firm alone can range 9x–15x on positioning, and scaled, growing fee-only platforms reach 20x+. Revenue and AUM rules of thumb (2–4x revenue, ~2% of AUM) are starting points only

See the full RIA valuation guide & calculator
The 2026 buyer landscape

Who is buying RIAs in 2026

RIA M&A set an all-time record in 2025 (322 deals per DeVoe; 466 per Echelon), led by well-capitalized, PE-backed consolidators — and 2026 is on pace to break it again. Valuations have split into two tiers: scaled, organically growing fee-only firms are bid up, while sub-scale, slow-growth firms are compressed.

Selling an RIA is different — and that is the point

Unlike most businesses, an RIA sale runs through client consent, custodial transitions, and Form ADV. Done badly, these leak the deal and lose clients; done well inside a confidential process, they are simply managed steps. This is exactly why advisor-side process management matters more than a listing.

PE-backed consolidators & aggregators

National platforms acquiring fee-only RIAs and folding them into a shared footprint — Wealth Enhancement Group, Mercer Advisors, Captrust, Beacon Pointe, Creative Planning, Cerity Partners. Private equity backed roughly 88% of all 2025 RIA deals. Typically rollover equity into the platform plus advisor retention.

Rollover equityNational platformFee-only premium

Banks & broker-dealers

Acquiring to add wealth-management AUM and recurring fee revenue — LPL and Osaic among the active strategics. They value clean compliance and a transferable client base.

AUM scaleRecurring fees

Larger RIAs buying for scale

Established RIAs acquiring smaller firms for AUM, talent, and geographic or niche expansion. Often the best cultural fit for a founder.

Tuck-inCulture fitNiche
A textbook PE-backed RIA roll-up

CW Advisors acquired Rovin Capital, a fee-only RIA with $849M in AUM/AUA. CW Advisors is backed by Osaic (which acquired CWA in August 2025) and now runs 23 offices, 160+ professionals, and over $16B in AUM.

A PE-backed consolidator acquiring a founder-led fee-only firm and folding it into a national platform. Proof that buyers are active, well-capitalized, and specifically targeting fee-only RIAs.

Announced February 3, 2026Source: CW Advisors
The process

How a sell-side process works, end to end

Selling an RIA is different — client consent, custodial transitions, and Form ADV all sit in the critical path. A structured process keeps the deal, the clients, and the regulators aligned.

  1. 013–5 weeks

    Preparation & positioning

    Frame the organic-growth and fee-only story, normalize financials, and build the confidential book buyers will underwrite.

  2. 021–2 weeks

    Valuation & strategy

    Set a defensible value range across EBITDA and AUM lenses, and target the buyer archetype that fits your clients and culture.

  3. 034–6 weeks

    Confidential buyer outreach

    Approach vetted platforms, banks, and RIAs under NDA — no exposure to clients, advisors, or competitors.

  4. 042–4 weeks

    Offers & LOI

    Compare cash, earnout, and rollover structures side by side and negotiate the letter of intent on your terms.

  5. 056–10 weeks

    Diligence & regulatory

    Manage financial diligence alongside compliance, Form ADV, and the custodial-transition plan.

  6. 064–8 weeks

    Close & client transition

    Execute client consent and custodial transfer, then the advisor-retention plan that holds AUM in place.

Deal structures

Deal structures owners should understand

Platform deals are rarely all-cash. The mix of cash, earnout, and rollover — plus advisor retention — determines both your net proceeds and your ongoing upside.

01

Cash at close

The guaranteed portion of price. The split between cash and contingent consideration is a core negotiation point.

02

Earnout

Consideration tied to post-close AUM retention or growth. Structure and measurement period decide whether it is achievable.

03

Rollover equity

Reinvesting proceeds into the acquiring platform for a "second bite" if the platform grows and recapitalizes. Standard in PE-backed deals.

04

Advisor retention packages

Compensation and incentives that keep you and key advisors — and therefore clients — through the transition.

Before you go to market

What moves your multiple before you go to market

The 2026 split rewards firms that can prove durable, growing, fee-only revenue. These are the levers worth addressing before a process begins.

Tell an organic-growth story

Net new client and AUM growth — not just market appreciation — is what pushes a firm into the top tier of multiples.

Strengthen fee-only positioning

A clean, recurring, fee-only revenue base is valued above commission-mixed books.

Build team continuity

Advisor depth and retention reassure buyers that clients and AUM stay after you step back.

Clean up compliance

A spotless Form ADV and compliance record removes diligence friction and protects value.

Questions owners ask

Frequently asked questions

Through a confidential sell-side process that runs vetted buyers in competition while managing client consent, custodial transition, and Form ADV. The aim is a market of buyers rather than a single inbound consolidator offer.

The median 2025 RIA deal closed at 11.6x adjusted EBITDA. A $500M firm alone can range from 9x to 15x depending on positioning, with scaled, growing fee-only platforms reaching 20x+. AUM and revenue rules of thumb are starting points only. See our RIA valuation guide and calculator for current bands.

PE-backed consolidators and aggregators, banks and broker-dealers, and larger RIAs buying for scale. In 2026 these buyers are active, well-capitalized, and specifically targeting fee-only RIAs.

Yes — client consent and custodial transition are part of the process and must be planned for. A structured sell-side process handles this confidentially so client relationships and AUM are protected through the transition.

Start a confidential valuation conversation

No public listing, no upfront fees. Understand what your RIA is worth and how a competitive process protects your clients and your value. 100% success fee · $0 upfront · $1B+ closed.